JAPANESE

Our History

1977-2006

New business ventures

The enforcement of the Exclusive Economic Zone brought about much needed change to Japan's fishing industry.

New business ventures

The enforcement of the Exclusive Economic Zone brought about much needed change to Japan's fishing industry.

1977
The Exclusive Economic Zone came into force

  • 1977

    MARUHA

    Transitioned to marine trading

    Reduced high seas fishing operations and shifted the business to purchasing marine products for a steadier supply in order to buy fish from around the globe to deliver to the nation.

  • 1977

    NICHIRO

    Launched a food business

    Responded to the changes surrounding the fishing industry and operated as a food manufacturer, with the aim of processing and delivering food conveniently across the country. Strengthened the import/export and trading divisions in the process.

  • 1979

    NICHIRO

    Acquired capital in Peter Pan Seafoods, Inc.

  • 1980s

    NICHIROMARUHA

    Withdrew from the North Sea mothership salmon and trout fishing and transformed into a food manufacturer.

  • 1980-1990

    MARUHA

    Operated as a seafood trading company while establishing overseas affiliates in various parts of North America.

  • 1993

    MARUHA

    Generated value by focusing on quality seafood products

    Completely overhauled branding, sales strategy, and product design. Introduced new upmarket products such as the DHA-rich fish sausage, which became very popular, especially with health-minded consumers. Developed unique products and launched a new canned food brand with the aim to stimulate demand in the food market.

  • 2000-

    NICHIRO

    Developed and maintained overseas processing bases, primarily in China and Thailand.