The enforcement of the Exclusive Economic Zone brought about much needed change to Japan's fishing industry.
The enforcement of the Exclusive Economic Zone brought about much needed change to Japan's fishing industry.
1977
MARUHA
Reduced high seas fishing operations and shifted the business to purchasing marine products for a steadier supply in order to buy fish from around the globe to deliver to the nation.
1977
NICHIRO
Responded to the changes surrounding the fishing industry and operated as a food manufacturer, with the aim of processing and delivering food conveniently across the country. Strengthened the import/export and trading divisions in the process.
1980s
NICHIROMARUHA
Withdrew from the North Sea mothership salmon and trout fishing and transformed into a food manufacturer.
1980-1990
MARUHA
Operated as a seafood trading company while establishing overseas affiliates in various parts of North America.
1993
MARUHA
Completely overhauled branding, sales strategy, and product design. Introduced new upmarket products such as the DHA-rich fish sausage, which became very popular, especially with health-minded consumers. Developed unique products and launched a new canned food brand with the aim to stimulate demand in the food market.
2000-
NICHIRO
Developed and maintained overseas processing bases, primarily in China and Thailand.
