Maruha Nichiro announces Investment in U.S.-Based Food Company Happi Foodi®
Delivering happi-ness in every bite to U.S. consumers
March 23, 2022
Maruha Nichiro Corporation(Maruha Nichiro)has recently invested in Happi Foodi®, a U.S.-based food company that specializes in the development, commercialization and launch of a growing portfolio of owned and licensed brands.
Happi Foodi® was founded with a simple mission: to make eating well effortless by bringing quality and trust to the freezer aisle. Happi Foodi® launched in 2009 with a line of Belgian waffles, and today, plays across a variety of categories and occasions, with a range of ready-to-eat (RTE) meals and appetizers that deliver exciting twists on American classics.
Happi Foodi’s® philosophy, Indulgence Without Compromise, is centered on accessibility to quality, chef-inspired meals. The brand’s family of products, from Pizzas to Meals to Veggie Sides, is designed to support well-being by offering flavorful, convenient meal solutions at an affordable price. In addition to the Happi Foodi® brand, the company has deep experience in building new brands, including a partnership with Barstool Sports’ One Bite Pizza.
Happi Foodi’s® philosophy is entirely consistent with ours, in that "Maruha Nichiro Group aims to be an essential part of society by improving everyone’s daily life with wholesome, safe and healthy food". In addition, Maruha Nichiro has positioned the establishment of a sales network worldwide as an important growth strategy for the future. We have made this investment based on our strategy focused on a capital and business alliance with an experienced partner who will continue to scale and grow in frozen food manufacturing and continue to capture cutting edge food sales in North America.
Through our partnership with Happi Foodi®, we are working together to expand their business by leveraging each other’s strengths, and ultimately creating value for consumers by delivering "Delicious Delight" globally.
About Happi Foodi®
Company name: Waffle Waffle LLC (Brand: Happi Foodi®)
Location: New Jersey, U.S.A.
Establishment: 2009
Products: Meals, Pizzas, Vegetable Side Dishes, Snacks & Appetizers, Waffles
https://happifoodi.com/
Contact for media inquiries:
Corporate Communication Department,
Maruha Nichiro Corporation
koho@maruha-nichiro.co.jp